
LEADING THE WAY
TO THE DIGITIZED OCEAN.
"We are reimagining the future of our oceans by merging technology with stewardship, ensuring the protection of marine ecosystems for generations to come."
— SMARTOCEAN TEAM —
SmartOcean AS
SmartOcean AS is more than just a technology company – we are a purpose-driven team on a mission to tackle the world’s most pressing ocean challenges. Through innovative products and cutting-edge digital solutions, we are shaping a brighter tomorrow—one that balances prosperity with sustainability.
At SmartOcean, we believe the oceans hold the key to solving some of our planet’s greatest environmental challenges. Yet, for too long, a lack of data, knowledge, and proper incentives has hindered progress toward truly sustainable ocean management. We’re here to change that.
We are redefining outdated, non-digital practices with smart, data-driven solutions that transform ocean industries. By empowering businesses to operate more sustainably, we’re helping our oceans thrive—ensuring their health for generations to come.
Join us on our journey, where smart solutions bring us closer to a healthier, more prosperous ocean.

SmartOcean unveiled as Blue Champion by EU and the European Investment Bank.
News
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SmartOcean UK Partners with BT – Marking a Significant Milestone in Our Journey
SmartOcean UK has officially entered into a partnership with BT, marking a significant milestone in our journey. After extensive research and rigorous testing, we are thrilled to integrate BT's cutting-edge IoT technology into our products.
This collaboration enhances the consumer experience in the UK, ensuring our customers benefit from the most advanced solutions available. By leveraging BT’s IoT capabilities, we are delivering unmatched performance and functionality, redefining how users interact with our technology.
Together, we are shaping a smarter, more connected future—one that empowers our customers with innovation at their fingertips. Stay tuned for what’s next!
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Expanding Our Reach: SmartOcean Partners with Pods Global
We are excited to announce a new collaboration with Pods Global and Emma Louise Fishing, a joint venture led by Graeme Searle.
Graeme will be working with us to promote SmartOcean in the South West region and beyond, utilizing Pods Global’s innovative seabed frame technology.
This partnership represents a significant step toward enhancing ocean sustainability and awareness. With Graeme’s expertise and the combined resources of both companies, we look forward to making a lasting positive impact on marine environments.
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Jon Erik Reinhardsen Appointed New Chairman of the Board at SmartOcean
Grimstad, January 23, 2025 - Jon Erik Reinhardsen has been appointed the new Chairman of the Board of SmartOcean.
Reinhardsen, who is also the chairman of Equinor, brings with him extensive industrial expertise. In addition to his broad knowledge, he is well-acquainted with SmartOcean’s technology through his role as a part-time senior advisor at BearingPoint Capital. BearingPoint Capital provides strategic and financial advisory services to SmartOcean.
“I am very pleased to have the opportunity to contribute to the future development of SmartOcean. This is an exciting time for the company, and I look forward to helping grow an impressive company in an industry with great potential,” says Reinhardsen.
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SmartOcean Offers Future-Ready Solutions to New AIS Ban for Fishing Gear
Oslo, November 29, 2024 – From January 2025, AIS technology will no longer be allowed for marking fishing gear in Norwegian waters, following international regulations aimed at improving maritime safety. The ban addresses concerns over AIS devices misrepresenting fishing gear as vessels, which can lead to dangerous situations at sea.
SmartOcean provides fishermen with a future-ready alternative. Our advanced buoys use 4G mobile networks and satellite connectivity to deliver real-time tracking without relying on AIS technology. Designed to ensure compliance, reduce gear loss, and enhance operational efficiency, SmartOcean’s solutions help fishermen adapt to the new regulations while protecting marine ecosystems.
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SmartOcean Teams Up with BearingPoint to Power Growth Ahead of 2025 Capital Raise
Oslo, November 26, 2024 – SmartOcean has partnered with global consultancy BearingPoint to strengthen its strategic position ahead of a major capital raise in 2025. This collaboration will leverage BearingPoint’s expertise in technology and business strategy to help SmartOcean scale its innovative solutions for sustainable ocean management.
BearingPoint will conduct a detailed technology review and provide strategic analysis, ensuring SmartOcean is ready to meet its ambitious goals and continue shaping the future of ocean sustainability. This partnership highlights the growing momentum behind SmartOcean’s mission to protect ecosystems and transform industries like fisheries, aquaculture, and environmental research.
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EU Deputy Director-General of Maritime Affairs and Fisheries, Kestutis Sadauskas, Presents the EU Blue Champions Award
The EU's 'Restore Our Oceans and Waters' mission focuses on three key objectives: restoring marine and freshwater ecosystems, eliminating pollution, and decarbonizing the blue economy.
As Blue Champions, recipients receive financial and project advisory support from the European Investment Bank, along with access to substantial project funding for initiatives aligned with these objectives. Eligible projects must have a minimum budget of €15 million, with up to 50% financed by the EIB.
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SmartOcean Wins the EU Blue Invest Award for Deep Tech and Ocean Observations in Brussels, March 2024
SmartOcean has been awarded the prestigious EU Blue Invest Prize for Deep Tech and Ocean Observations. The award was presented in Brussels by Charlina Vitcheva, Director-General of DG MARE, to our CCDO and Co-Founder, David Røisland.
This recognition highlights SmartOcean’s innovative contributions to sustainable ocean solutions and cutting-edge technology. We extend our heartfelt thanks to the European Innovation Council (EIC) and the jury for recognizing our efforts to protect marine ecosystems and advance sustainable fishing practices.
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2,000 SmartOcean Buoys Sold to Norwegian Fishermen
Since last summer (2023), SmartOcean has sold 2,000 buoys to Norwegian fishermen, including both SMARTOCEAN BUOY Coastal Edition II and Offshore Edition I.